STRAIGHT ANSWERS
Frequently Asked Questions
Everything you’d ask on the call, answered before it. If your question isn’t here, ask it on the call. It’s free.
GROUP A: GETTING STARTED
Who do you actually work with?
Entrepreneurs, creators, brands and public figures who are serious about scaling their visibility and impact. We work with people starting from zero and with names already at scale the roadmap adapts to your stage.
Is there a minimum follower count?
No. There’s no fixed follower minimum. We evaluate potential, content quality and audience engagement, not just numbers. We’ve worked with creators from 10,000 followers to 10 million.
We’re a small brand or early-stage startup. Are we too small?
No. Our process is scalable. We’ve helped new founders and established brands achieve remarkable growth by applying the same principles at different levels. What matters is whether you’re serious and whether you can act on what we build.
Where are you based, and do you work in my market?
We’re headquartered in Dubai, with offices in Lisbon, Napoli, Lake Como and Monaco. We operate internationally and have engineered success stories on every continent, in any language.
GROUP B: HOW IT WORKS
What’s the difference between you and a PR agency?
A PR agency runs campaigns. We engineer systems and then open doors. Traditional PR gets you a placement; we build the strategy, content architecture, distribution mechanics and press infrastructure then bring you the brand deals, sponsorships and publications that turn that reach into income. The results compound instead of resetting when the campaign ends.
You keep saying “access.” What does that actually mean?
Press placements and publication features we can secure because of relationships, not cold pitches. Brand partnerships and sponsorships we source and negotiate on your behalf. Elite talent networks and rooms that aren’t on any public list. Reach gets you seen. Access is what you convert it into.
Why does everything have to be under one roof?
Because fame doesn’t happen in silos. Most agencies pick one lane ads, PR, or content. When those live in separate companies, nobody owns the outcome and every handoff loses value. We run all of it together, which is exactly why the numbers stack.
What is the roadmap, and do I get to keep it?
The roadmap is your tailor-made plan: where you are, where the attention lives, the route between them, and the system that holds your position once you’re there. It’s written in the first phase, built specifically for you, and becomes your property upon full payment.
How involved do I need to be?
Less than you think, and more than nothing. We build the system and run the execution; you approve direction and show up for the things only you can do. We set that expectation precisely in the proposal.
Who owns the work you create?
You do. Strategy documents, roadmaps, content and materials created for a client become the client’s property upon full payment.
GROUP C: RESULTS, TIMELINES & INVESTMENT
What does it cost?
There’s no price list, because there are no packages. Every engagement is composed around your stage and your goals, and service details, timelines and investment are communicated via consultation and proposal before anything begins. For retainer-based services, payments recur monthly.
Why don’t you publish prices?
Because a published price is a package, and a package is a template. We scope to the outcome you need, which means a creator building a first audience and a brand launching into a new region are not paying for the same machine.
How quickly will I see results?
We’ve generated 2.2 billion views in 90 days with zero ad spend. That’s the ceiling, not the promise. Your realistic timeline depends on your starting point, your category and your goals and you’ll get an honest one on the call, not a fantasy.
Do you guarantee virality?
No honest agency can. What we guarantee is the system: the strategy, the content architecture, the distribution and the press and commercial infrastructure that make reach probable rather than accidental. We’ve engineered it across 500+ campaigns and more than 15 billion organic views.
Can you guarantee brand deals or press placements?
We don’t promise specific brands or specific outlets nobody credible does. What we do is build the reach and credibility that makes you worth approaching, then actively source, pitch and negotiate on your behalf using relationships we already hold. Our clients’ rosters speak to how that tends to go.
Do you use paid ads?
Our headline results are entirely organic. Paid amplification is available where it accelerates an organic system that’s already working, but we never use it to hide a system that isn’t.
Is my information confidential?
Yes. Client work, strategy and commercial terms are treated as confidential. We will never publish your results, rates or name you as a client without your written approval.